Istanbul Convention themes rarely reach the people who need them in everyday public space.
Icon language, QR tile system, poster campaign and motion — end to end.
A scannable system that turns a bus stop into a place to find help, safe enough for public display.
Placed across the public transport network, the stickers turn moments of waiting into quiet opportunities for awareness. You notice a figure inside a QR code, you scan, you get help — without anyone having to ask for it out loud.
The pixel-art visual language was a deliberate double choice. Technically, it mirrors the modular logic of the QR code itself. Culturally, it speaks the generational language of digital natives, making complex legal themes feel immediate rather than institutional.
Every figure was kept deliberately abstract — no facial features, no ethnic markers, no binary gender cues. Humans first: visible enough to communicate, safe enough for public display.